When Wunderman Thompson Riyadh won Saudi Arabia’s first ever Cannes Lions Grand Prix award recently it sent ripples around the industry. Saudi Arabia had arrived.
Rayyan Aoun is the Executive Creative Director at Wunderman Thompson Riyadh, the agency behind this monumental win. His team picked up the accolade for the ‘Subconscious Order’ campaign for food delivery app HungerStation.
“We’ve always been really hopeful about the creative industry in Saudi. We believed in it, invested in its talent, and have helped put Saudi Arabia on the creative map, both regionally and internationally,” he said.
“But I believe we only just started tapping into the incredible potential this
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