Image Credit: Hilton
Hilton has unveiled the results of its ‘Green Ramadan’ campaign, a global first for the brand in the UAE, Saudi Arabia, and Qatar.
The collaboration combined Hilton’s Travel with Purpose strategy and the United Nations Environment Programme (UNEP) West Asia’s ‘Recipe of Change’ sustainable ramadan campaign, allows digitally led tracking of waste from production to plate.
To measure, manage, and mitigate food waste across key markets in the Middle East, the Green Ramadan initiative was implemented in three of Hilton’s hotels: Waldorf Astoria Lusail Doha, Conrad Dubai, and Hilton Riyadh Hotel &
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