The Work

Heineken – Color Your Christmas

Before Christmas, JWT Beirut set up a 20-metre black and white Heineken bottle made out of 400 neon bars and launched www.coloryourchristmas.com. The site asked people to log on and help light up the bottle before Christmas. The microsite was directly connected to the bottle on location and every time a green bar filled up on the website the corresponding neon bar on the building lit up too. On 24 December the bottle was lit, with 26,900 unique visitors and 50,500 page views with visitors from 129 countries abd 1,076 cities.

Project Color Your Christmas
Client Heineken
Creative agency JWT Beirut
Executive creative director Iyad Zahlan
Creative team Carol Chehayeb and Lea Khlat
Exposure Online, outdoor


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