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Heart+Mind Strategies launches in MENA

US-based agency launches its MENA presence with Riyadh office opening

Heart+Mind Strategies LLC,  a company specialized in research-driven and strategic communications, public policy, reputation and brand strategy consulting, announced today the opening of Heart+Mind Strategies MENA, establishing its regional headquarters in the city of Riyadh, KSA. The inaugural launch event was held yesterday at the Four Seasons Hotel Riyadh and attended by several leaders and executives from both the governmental and business sectors. The event included interactive discussions with a group of Saudi and global experts, during which the leadership team shared award-winning cases, as well as unique approaches and processes that deliver growth for governments and leading organizations around the world – motivating and persuading the hearts and minds of their most critical stakeholders.

The company’s leadership team includes HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENA, Jennifer Airey, Founding Partner and Managing Director, Heart+Mind Strategies MENA, Dr. Dee Allsop, Founding Partner and co-CEO, Heart+Mind Strategies, and Mike Dabadie, Founding Partner and co-CEO, Heart+Mind Strategies. Dr. Khalid AlYahya and HE Turki Al-Shabanah will operate out of the Riyadh office, whereas Jennifer Airey will lead from the U.S. office.

HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, said: “As a local partner of this pioneering international company, I am delighted to contribute to this strong partnership, with the aim to expand the organization’s regional operations by helping provide top-notch services and enriching our client portfolio. Through this partnership, I am confident that we will yield fruitful results, on which we can build to achieve success.”

Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENA, said: “The opening of the Riyadh office – our first in the Middle East and North Africa region – is a significant milestone for Heart+Mind Strategies, enabling us to bring together decades of deep local knowledge in Saudi Arabia and the overall GCC region, and global experiences in many countries around the world. With our newly launched headquarters in Riyadh, we look forward to ensuring the growth of many brands and organizations in Saudi Arabia and across the region.”

Jennifer Airey, Founding Partner and Managing Director, Heart+Mind Strategies MENA, added: “Our business is about finding a deeper understanding of humans and how they connect to the brands, organizations and experiences around them. With the transformational change happening in the Kingdom and the region, it is an exciting time to help clients learn more about what shapes decisions and motivates hearts and minds across a variety of contexts.”

The award-winning global team of Heart+Mind Strategies has worked for more than 25 years, serving presidents, prime ministers, government entities, the world’s largest firms, and NGOs around the globe. On the company’s extensive list of clients are international firms and organizations, such as Amazon, Citi Foundation, Department of Energy, Emirates, Fannie Mae, Google, Las Vegas, AstraZeneca, Microsoft, Philips, and UBS, as well as regional government entities, such as KSA Ministry of Education and Ministry of Industry and Mineral Resources.

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