From left to right: Colman Sheil, Chief Creative Officer, Liquid; Houda Tohme, CEO, Havas Media Middle East; Sachinn J Laala, CEO, Liquid; Dany Naaman, Regional CEO, Havas Middle East
In a move to redefine the shopper marketing, e-commerce and retail media landscape in the region, Havas has acquired Liquid, an omni-commerce company.
It marks a key step forward in strengthening its e-commerce and retail media capabilities. Liquid will be rebranded as Liquid Havas and join the organisation under Havas Market, Havas’ full-service e-commerce offering dedicated to delivering meaningful shopping experiences for p
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