He was senior director – trading, Mindshare MENA.
OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity.
Shoker was at Mindshare for close to a decade, rising from media executive to director. In his new role, he will capitalise on his investment management experience, including in the area of digital, said a note from OMG.
“PHD is an agency I’ve had my eye on for a while now and its evolution was too fascinating to resist. I have joined the agency of the future, the one with the wi
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