Replaces Mario Abdelnour, who has moved to OMG MENA in a similar capacity.
Elie Bachaalani, previously head of investments at PHD UAE and group director – digital investments at Omnicom Media Group MENA, has moved to OMD UAE to lead its trading function. He has been with the group since 2006.
Bachaalani replaces Mario Abdelnour, who has moved to the Omnicom Media Group as investments director.
“Elie will continue the work that Mario has been doing and add his own touch. As we continue to move away from ‘ad spend’ to media investments, we are evolving the way the trading function operates and Elie’s proven talent in this will deliver unsurpassed value for our clients,” explained Nadim Samara, managing director of OMD UAE & Lower Gulf.
On Abdelnour’s new role, Chadi Farhat, regional executive director – investments, Omnicom Media Group MENA, said, “Mario has demonstrated his resourcefulness over the years and he has what it takes to excel in forthcoming new projects.” “Considering our group’s expansion, he will certainly have his work cut out,” he added.
As reported by Campaign, Hassan Shoker moved from Mindshare to PHD, in Bachaalani’s place.