Eman Abu Alia is insights analyst executive at OMD
If ever there was an occasion to consider just how far the world of social content organisation has come, then the humble hashtag turning 10 is surely it.
Hashtags, once merely signifying a ‘pound’ or ‘hash’ symbol on your phone, now have a much deeper meaning in language, both online and offline. They are used daily and have ultimately changed the way we connect – they’ve disrupted digital language and even crept into our oral communication and storytelling.
Instagram now has a dedicated discovery feed for users to find relevant content, while Twitter ranks content by trending topic, ensuring our social feeds are always pop
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