In a world obsessed with data, metrics and algorithms, has creativity taken a backseat? Whether the relentless pursuit of data-driven decisions has stripped brand, media, marketing and advertising of its magic.
This month, we asked: Has the industry lost some of its showmanship and value in the pursuit of formulaic, data-led insights?
Has the industry sacrificed showmanship, storytelling and gut instinct for formulaic insights? Or is data simply the new creative fuel?
Here’s what industry experts had to say:
Tala Mukaddam
Business Lead, Brand and Podcasts, Create
YES
The golden age of advertising elicits images of cigar-smoking executives in high-rise towers, sitting aroun
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