The Work

Harvey Nichols – Behave

The annual Harvey Nichols sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai highlights the aftermath of a sale on the items people are purchasing. Each execution showcases damaged items that are owned by multiple people to convey just how sought after those items are.

Project Behave
Client Harvey Nichols
Creative agency Y&R Dubai
Creative director Shahir Zag, Kalpesh Patankar
Copywriter Shahir Zag
Art director Kalpesh Patankar
Planner Nadine Ghossoub
Photographer James Day
Agency producer Amin Soltani
Exposure Print