Sarah Pollard, Creative director, The Entertainer
Recently as part of my ‘management training’, I was “asked” (or, rather, forced) to take part in an emotional intelligence test. I won’t go into my mediocre results but, to focus on the positive, I did score very high on ‘happiness’. Apart from being Irish and been blessed with a sarcastic sense of humour that few seem to get, it left me thinking ‘why?’
I’m guessing one of the reasons is that when creative people get to make stuff, they’re happy. They’re doing what they love: creating new things. As a creative person in an in-house creative de
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