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posted on Mar. 17, 2025 at 9:00 amMar 17, 2025

GymNation snaps up Rory McEntee as CMO from London’s Gymbox

posted on Mar. 17, 2025 at 9:00 amMar 17, 2025

At GymNation, Rory McEntee will lead the brand’s marketing initiatives and strategic communications, focusing on creative, disruptive and brand-led work to support GymNation’s rapid expansion across the GCC region.

Rory McEntee, Chief Marketing Officer, GymNation

Rory McEntee, Chief Marketing Officer, GymNation

Middle East-based fitness brand GymNation has appointed Rory McEntee, the former Brand and Marketing Director of Gymbox in London, as its new Chief Marketing Officer (CMO).

With a wealth of experience in the fitness industry and a proven track record in brand building, creative marketing and overall marketing strategy, McEntee has been tasked with elevating GymNation’s growth and further solidifying its position as the leading fitness destination in the region.

At GymNation, McEntee will lead the brand’s marketing initiatives and strategic communications, focusing on creative, disruptive and brand-led work to support GymNation’s rapid expansion across the GCC region.

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Tags:Brand brand-led work chief marketing officer cmo creative disruptive fitness fitness brand Gymbox GymNation London marketing Middle East Rory McEntee strategic communications UAE UK

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.