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Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

The Middle East is a region of records. Especially Dubai. A visitor to the emirate can arrive at the world’s busiest international airport, before getting straight on to the longest driverless train. The metro will take them past the tallest building, the biggest mall and the highest vertical maze, before reaching the largest indoor ski slope, just inland from the biggest man-made island.
So it is no surprise that Guinness World Records, the global authority on superlatives, has had offices in Media City for the past four and a half years. Since it opened in 2013, the organisation has recorded a 68 per cent increase in the number of record applications from the region. Indeed, the Middle East


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