Guerlain is celebrating the 170th anniversary of its Bee Bottle designed with the help of artificial intelligence.
A promising glimpse into the future is made possible by the combination of custom-designed artificial intelligence and extensive research into Maison Guerlain’s heritage.
The beauty landscape is evolving quickly and recent developments in AI have been transforming the industry.
Today’s digital-savvy beauty consumers have prompted the sector to embrace new technological solutions, including adaptation of Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR).
Ann Caroline Prazan, Head of Art, Culture and Heritage at Guerlain said: “
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