By Sanjana Bhosale, senior recruitment consultant, MBR Recruitment
The future of influencer marketing in the Middle East is expected to continue to grow, with more brands recognising the importance of using social media influencers to reach their target audiences. As the market becomes more crowded, there is likely to be an increased emphasis on data-driven campaigns and the use of AI and machine learning to identify and track influencers’ impact.
In terms of hiring trends, there is expected to be an increase in demand for influencer marketing professionals with expertise in social media analytics, content creation, and campaign strategy. Additionally, as the market becomes more so
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