GroupM, the media-buying arm of ad conglomerate WPP, has partnered with leading video streaming platforms to form a group that will help marketers navigate the streaming landscape.
The Ad Innovation Accelerator is a working group that aims to strategise and create scalable ad formats that are designed to be everywhere across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others.
This programme will first roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom. It will roll out to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.
Andrew Me
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