Grey has been appointed as the creative agency for Ahmed Seddiqi & Sons and the corporate entity of Seddiqi Holdings the luxury B2C brand.
The announcement follows a competitive pitch process involving global and regional network agencies.
Grey will spearhead the creative and communications campaigns for Ahmed Seddiqi & Sons, delivering creative value in highlighting the luxury aspect of the brand’s online, offline, CRM, and event communications.
Under this remit, Grey will be Seddiqi Holdings’ partner for corporate communications across internal and external channels to show Seddiqi Holdings’ continuous goal of being the ’employer of choice.’
Philippe Berthelot, Managing Director, Grey Dubai, said: “We are thrilled to partner with a brand carrying the breadth and heritage that Seddiqi Holdings envelops. The luxury legacy of Ahmed Seddiqi & Sons marries effectively with Grey’s creative legacy. Together, we seek to create famously effective campaigns crystalizing the luxury Ahmed Seddiqi & Sons encompasses that carry forward through time.”
