Houbara Communications launches in Dubai, marking the entry of the first new independent communications agency of 2020 in the Emirate. Houbara Communications is the culmination of months of planning following CEO Loretta Ahmed’s acquisition of Grayling Dubai from its parent company Huntsworth plc in 2019, one of the most talked about buy-outs of the year, which Campaign Middle East has covered earlier. https://campaignme.com/grayling-dubai-goes-it-alone/
“The name Houbara reflects my ambition, to build a business rooted in the Middle East but with talent and capabilities to serve clients both locally and internationally”, says founder Loretta Ahmed
“We have evolved into a content marketi
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