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GoWit partners with Mumzworld to expand retail media capabilities

Emrah Adsan, CEO of GoWit, shared, “Retail Media is shaping the future of digital advertising in the Middle East, and we’re turning that future into reality."

GoWit partners with Mumzworld

GoWit has announced its partnership with Mumzworld, an online retailer dedicated to mother, baby, and child products in the Middle East’s.

Speaking on the partnership, Emrah Adsan, CEO of GoWit, shared, “Retail Media is shaping the future of digital advertising in the Middle East, and we’re turning that future into reality. Together with Mumzworld, we’re empowering brands with an all-in-one ad platform, designed for precision, performance, and scale.”

GoWit is set to support Mumzworld with advanced omnichannel retail media solutions, amplifying digital presence, increasing ad monetisation, and driving incremental revenue growth. These tools will allow brands to run targeted campaigns


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.