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Shantelle Nagarajan
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GoSpike launches as GoWit, Spike Media unite to power retail media in Saudi Arabia

Shantelle Nagarajan
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Turkey's GoWit and Saudi Arabia's Spike Media partner to launch GoSpike Retail Media, in an effort to redefine retail media in the Kingdom.

GoSpikeFrom left: Osama Bukhari, CEO of Spike Media; Emrah Adsan, CEO and Co-Founder of GoWit.

GoWit, a global adtech company specialising in commerce and retail media technology, has announced a strategic partnership with Spike Media, the force behind Saudi Arabia’s largest in-app media network, to unite as GoSpike Retail Media.

The partnership aims to combine GoWit’s technology with Spike Media’s local reach to redefine the advertising landscape across the Kingdom.

“Our partnership with Spike Media reflects a shared belief in the transformative power of omnichannel advertising,” said Emrah Adsan, CEO of GoWit.

“Saudi Arabia is rapidly becoming one of the most exciting digital retail markets in the world,” Adsan continued. “As retailers look for new ways to monetise their


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Tags:AdvertisingEmrah AdsanGoSpike Retail MediaGoWitKSANewsOsama BukhariPartnershipretailretail mediaSpike Media
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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