Image: Google
Google has announced that it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers.
The search giant is set to roll out the feature, called Tracking Protection, on Jan. 4 to 1 per cent of Chrome users globally, that will restrict cross-site tracking by default.
The company plans to completely phase out the use of third-party cookies for users in the second half of 2024.
The timeline, however, is subject to addressing antitrust concerns raised by UK’s Competition and Markets Authority (CMA), Google said.
The CMA has been i
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