Google has announced the rollout of AI Mode across the Middle East and North Africa, bringing its most advanced AI-powered Search experience to users in the region. The feature will appear as a dedicated tab on Search results and within the Google app for Android and iOS, with availability expanding over the coming days. It launches initially in English, with support for additional languages planned.
AI Mode offers advanced reasoning, multimodality and deeper exploration of queries through follow-up questions and links to relevant content on the web. Powered by a custom version of Google’s Gemini 2.5 model.
The new feature is designed to handle exploratory and multi-layered searches, such as comparing products, planning trips or unpacking complex ‘how-to’ questions. Google noted that early adopters of AI Mode are submitting queries two to three times longer than traditional searches.
Behind the scenes, AI Mode applies a query fan-out technique that breaks down questions into subtopics and issues multiple searches simultaneously. This allows it to reach deeper into the web and return more relevant and diverse content.
AI Mode is also fully multimodal. Users can interact through text, voice or images by using the microphone icon, snapping a photo or uploading an image. This flexibility is intended to make queries feel more natural and intuitive.
The launch builds on Google’s earlier AI Overviews, introduced in May, which the company says have led to users exploring a wider range of websites and engaging more deeply with the content they find.
Google emphasised that AI Mode is underpinned by its existing quality and ranking systems, with new methods to improve factual accuracy. In cases where confidence is low, users will see traditional search results instead.
