Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland.
The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for unpleasant criticism when it turned out that the ad-placement algorithms on its YouTube video streaming platform had been juxtaposing wholesome family brands with terrorist recruitment videos. The company is keen to show how it has tackled the many issues this raised.
So the meeting was also effectively a war briefing to give an update on the ongoing struggle betw
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