Google has launched Google Preferred in the MENA region as it seeks to drive revenue through digital advertising and respond to changes in the way media is consumed.
Concentrating on the UAE and Saudi Arabia initially, the roll out targets advertisers seeking to reserve inventory from among the top five per cent of YouTube’s most popular and engaging channels. It will do this via an algorithm that assesses watch time, subscriptions, likes and other engagement metrics to identify the top five per cent of YouTube channels. The platform has already been rolled out in the US and a handful of countries in Europe.
Rayan Karaky, Google Preferred trading lead in the MENA region, said: “Across
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