By Ahmad Yassin, Director of Marketing and Communications, Knowledge Group ConsultingIn the not-so-distant future, the art of advertising may undergo its most dramatic transformation since the advent of the internet. As artificial intelligence evolves from simple assistants to sophisticated decision-making agents, marketers face an unprecedented challenge: how to advertise to machines and AI that increasingly mediate human choices.
Shift from human to AI decision-making
We stand at the cusp of a revolutionary change in consumer behaviour. AI agents are rapidly evolving from basic task managers into autonomous decision-makers that handle increasingly complex aspects of our lives.
These AI systems aren’t just processing information; they’re making decisions about what we buy,
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