With the regional market edging towards another decline, Eleanor Dickinson asks whether Dubai’s budding independent agencies will be the first casualties or have their time to shine?
It’s lunchtime in Dubai Media City’s Concord Tower and around 30 tech whizzes have gathered in a tiny glass-walled room to eat together. The cacophony of chatter and laughter can be heard throughout independent agency Hug Digital’s office – a place bustling with activity and bursting at the seams. “We’re out of space and we need to move,” co-founder and chief executive Tim Baker tells me from his own tiny office. “We’re looking at the moment. There’s no space left in Media City so if yo
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