With our industry continuously evolving at an exponential rate, marketers are now demanding unprecedented speed, agility and performance from their agency partners; and why shouldn’t they? Millions are being invested in our industry and every dollar deserves a clear return on investment. Adapting to the growing speed of change can certainly prove challenging but the benefits of embracing this trend are significant.
Agencies’ analytics initiatives are designed to provide clients with optimal performance and cost-effectiveness. The decision to invest in the latest analytics technologies proves to be harder in a tough economic climate. The irony in cutting budgets for these initiatives w
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