Heading the experiential team, Fabio will be transforming GES’ content, interactive technology and brand experience offering, taking GES’ partner’s engagement strategies to the next level.
Fabio has over 24 years of experience in producing creative solutions across all media platforms, from print to digital, through to experiential design strategy and comms.
Working the last 18 years in the Middle East, Fabio has built some of the most dynamic creative teams in the UAE. His love has been managing and developing creative strategies, branding, above and below the line advertising/marketing – events, exhibitions, festivals, and experiences.
His experience has been on both the client-side and suppliers’ side, with highlights working with the Dubai Royal Family on various occasions and supporting on the Expo2020 dossier bid to the BIE for the winning tender.
Building his skills with a digital foundation during his early days at Ogilvy interactive in Sydney, Fabio moved on to 3D and marketing production where he was enticed by Nakheel to lead their events design team over a 4 years span.
Having grown his Strategic Corporate Communications skills, Fabio later moved to Al Sayegh media. He helped build the company into a multi-disciplinary agency servicing clients such as Mashreq Bank, Global Village, DU, & UAE National Day.
Moving on to the Dubai World Trade Centre, Fabio helped transform Event Serve into an experiential agency now known as DXB live. Building the creative department from a small studio to a world-class agency, designing for exhibitions such as Motor Show, Gulf Food, Arab Health, GITEX and Cityscape and major international events such as World Skills and the International Civil Aviation Organisation council elections in Montreal. In 2019 Fabio joined Linkviva as Creative Director to deliver various outdoor events, leading his team to successfully win the prestigious Mother of the Nation Festival 2020.
With Covid impacting live events, Fabio pivoted to digital strategies, leading digital projects such as the Four Projects launch to the King and Crown Prince, Diriyah Experience Center, King Fahad Exhibition, SIDF Experience Center and the ITCC Digital City Towers façade activations in KSA.
Jo Webber, VP Client Relations added “To keep ahead of trends requires talent, research, development and investment. GES has heavily invested in its mission to be a full-service experiential marketing partner. Technology transforms how we engage. Content is the voice that entices behavioral change. Underpinning these experiences are strong engagement strategies, curated and produced by our award-winning experiential team.
With his wealth of experience, entrepreneurial ethos and innovative insights, we are truly excited to enhance our engagement strategies for brand experiences by welcoming Fabio to the team.”
Fabio is passionate about creativity, process-driven, committed to seamless delivery and always up for a challenge to push the boundaries. He commented “I love what I do. I thrive on creating unique memorable experiences to elevate brands and wow the audience. I am extremely excited to join GES, to contribute, learn, share and grow my knowledge to deliver many more outstanding experiences globally.”
