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GCC marcomms sector still coping with lack of women in leadership

On the upside, 70 per cent of respondents said that they are optimistic about future progress in gender equality in leadership roles within the sector, with many signalling the need for more consistent, sector-wide efforts to create impactful and sustained change.

More than 50 per cent of GCC marcomms professionals have indicated that the representation of women in leadership remains low, according to the latest Think Equal survey, with almost a third of the people surveyed citing that women account for fewer than 25 per cent of the leadership team.

Meanwhile, only 31 per cent of GCC marcomms professionals said that their organisations or divisions have equal or near-equal male-female representation in leadership, defined as 40 per cent to 60 per cent in favour of any gender. Of those surveyed, 30 per cent said that a woman held the most senior role in their marcomms organisation or division, with a title of chief executive officer, chief marke


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