TikTok has unveiled its first-ever report into gaming trends, which features data and insights exclusive to the METAP region.
Its What’s Next: Gaming Trend Report is an extension of its annual What’s Next Trend Report and takes a deep dive into new consumer behaviours and shifts in the regional gaming culture on TikTok.
TikTok says the goal is to help brands understand how they can engage with its vibrant gaming community and create successful gaming content on its platform.
Sezer Degirmenbasi, Head of Gaming, Middle East, Turkey, Africa, Pakistan and Eastern Europe for TikTok, said: “TikTok has truly become the place where gaming culture and entertainment intersect, giving g
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