Image Credit: Gambit Communications
Judy Bakieh and Sarah Alsalem, Account managers at Gambit Communications in Dubai, have won this year’s Cannes Young PR Lions competition, making them the first in the region.
This year’s competition brief was given by EcoTree, an NGO that manages forests and ecosystems, where they asked competitors to create a PR strategy to effectively communicate their carbon credits offerings.
At the global final, Judy and Sarah competed against 28 national winners, with their campaign #BestBadInvestment and were named the world’s best young PR creatives.
Monika Fourneaux, Head of
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