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Fusion5 appoints Associate Director for media and AI integration

Elias Moubayed joins Fusion5 as Associate Director – Media & AI Integration to support the agency's recent surge in automation solutions.

Fusion5 mediaElias Moubayed, Associate Director – Media & AI Integration, Fusion5.

Fusion5, a ROI media agency in the region, has appointed Elias Moubayed as Associate Director – Media & AI Integration. He joins at a time when Fusion5 claims to be focused on its expansion and horizontal growth.
In his new role, Moubayed will play a key role in the agency’s recent surge in AI integration and automation solutions.
He brings 6 years of agency experience, most recently with Omnicom Group, where he managed regional accounts, leading awareness verticals and retailer planning divisions for his clients.
His experience along with a keen interest in technology, data and analytics will be key cornerstones during this significant period of growth for Fusion5.
“Elias’s blend o


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.