Nearly a century has passed since the invention of the transmission of radio signals. In its reign as a dominant form of media, radio was responsible for Orson Welles’ broadcast of ‘War Of The Worlds’ (which ironically led listeners to believe aliens were actually going to invade the planet), announcing Allied victory in World War Two and Martin Luther King Jr’s iconic ‘I have a dream’ speech. With the construction of the highway system and the rise of the service economy, radio played a dominant cultural role in news and entertainment.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention at our Campaign O
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