Gagan Uppal, Country Head- MENA , Xapads Media on how the new era of advertising requires a new benchmark for campaign success.
In today’s fast-paced digital world, consumers are savvier and have higher expectations from the brands they engage with. They seek personalised experiences and meaningful interactions, making it essential for advertisers to focus on how their messages resonate and drive action. This is why advertising is shifting from focusing on just views to driving real results. It’s no longer about impression count as brands care about outcomes that show meaningful engagement and impact.
Advertisers today dema
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