The retail landscape in 2025 is a vastly different proposition from what existed even a few years ago. Customer journeys that were the realm of science fiction at the beginning of the decade are now commonplace. Digital platforms, artificial intelligence (AI)-enabled personalisation and evolving customer expectations are reshaping what loyalty means, how convenience is delivered and how resilience is built for the future.
The UAE provides the perfect backdrop for this change and is setting standards for this rapid change globally. With 99 percent of the population online, according to DataReportal, the UAE is one of the most digitally connected countries in the world and a global testbed for
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