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From Amazon to Noon: Leveraging MENA’s Marketplaces for Business Growth

With over 21.3 million monthly visitors during Q1 2023, Amazon.ae is definitly shaping the e-commerce scene like never before!

In fact, Amazon stands as the undisputed #1 marketplace in the UAE, with Noon ranking #2. Meanwhile, in KSA, Noon scores #1 and Amazon holds a strong #2 position.

With e-commerce penetration rising fast and still low compared to Western markets, it’s a golden opportunity for brands to stake their claim on Amazon – a seat at the table that’s too valuable to overlook.

We observe a significant trend where brands, even if they prefer not to sell on Amazon, often find their products listed there by licensed distributors or unofficial re


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