I’ve been making commercials and shooting reality TV for over a decade, and I can say without a doubt that we are living in the most exciting time to be in filmmaking or content creation. As head of production for Shadani Consulting’s media division, my passion is all about content creation and ensuring that we are always delivering unique, memorable and award-winning work. I have already started implementing quite a few of the trends below – the use of hand-cam shots (trend no. 2) in particular got us featured in Campaign Middle East’s Top 20 Film Campaigns of 2021 for our Canon Middle East commercial.
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