Back-to-school in the Middle East has evolved far beyond the days of stationery discounts and uniform sales. Now it’s an important shopping time for families, with purchases ranging from school supplies and laptops to smart devices, clothes, and sports gear. Secondly, with a projected growth of $17.97 billion by 2030 at a steady 3.7 per cent CAGR, this is one of the most lucrative seasonal opportunities of the year for advertisers. But in a fragmented media environment, relying on traditional approaches means your message gets overlooked.
In this competitive season, brands that utilise CTV and rich media creatively can stand out not just for what they sell, but also for how they connect.
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