FP7 Beirut has won the creative and media duties for Byblos Bank in Lebanon following a multi-agency pitch.
The bank, which is headquartered in Beirut and was founded in 1950, is seeking to inject increased dynamism into its growing brand and to revamp its positioning with different stakeholders in both Lebanon and international markets.
Tarek Miknas, group CEO at FP7, which is part of MCN Holding, said of the win: “This is a very personal win for us, as FP7 started its life in Beirut and we’re exceptionally proud of this achievement.”
George Jabbour, chief operating officer at MCN Lebanon, added: “Byblos Bank is a genuine Lebanese iconic brand, and behind it stands an institution
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