FP7/DXB has won the advertising brief for Atlantis The Palm Dubai.
The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute
its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement.
Campaign understands the account had previously been handled by WPP’s J. Walter Thompson and FP7’s Middle East Communications Network sister company MullenLowe for at least a year, and both agencies are believed to have competed for the account in this most recent pitch. Atlantis’ media is handled by Magna, also an MCN agency.
Sasan Saeidi, mana
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