Coming up in the next four days is Athar – the Saudi Festival of Creativity.
As a platform for the creative marketing community in the Kingdom, the two-day festival will include networking opportunities, insightful panels, and special programmes for women and young talent.
Keeping up with the number four, the festival is divided into four different zones: Empowerment, Engagement, Innovation, and Arts, Culture and Heritage.
Each of the zones will focus on specific content streams and will feature meet-up sessions, a dedicated content stream, a lounge and an activation area.
Empowerment Zone
Named as Empowerment, the zone adds emphasis to empowering Saudi Youth.
The
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