Kraft, a cheddar cheese brand in the GCC owned by Arla, has teamed up with TikTok For Business to reignite the love of cheddar cheese for its customers and make Kraft cheese a cooking staple! With the hashtag ‘Kraft It’ – a campaign with a clear mission to position cheddar cheese as a key component that elevates every food moment, transforming an every day simple dish into an extraordinary culinary experience for customers.
“The unprecedented rise in both the fragmentation and consumption of digital media has, in turn, increased the importance of marrying media and content to build brand love and connect with our audience like never before. Leveraging TikTok For Business’ creative
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