Foot Locker has launched a new brand platform and holiday campaign to reinforce its ties to sneaker culture and some of the biggest names in the NBA.
‘The Heart of Sneakers’ platform created by agency record Preacher, also focuses on the brand’s referee-styled store associates, known as Stripers.
Featured NBA stars who are also brand ambassadors include Kevin Durant with Nike, LaMelo Ball with Puma, Anthony Edwards with Adidas and Steph Curry with Under Armour.
The campaign will run across TV, digital out-of-home, YouTube, TikTok, Instagram and other social channels and will be part of all the brand’s campaign, online and in-store experiences, events and more.
Kim Waldman
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