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Five ads I wish I’d made, and one I did – by Shyam Sunder

Shyam Sunder is a marketing consultant who until last year headed up the marketing department for Landmark Group’s Centrepoint. Centrepoint’s ads won many awards in the region and internationally.

The five ads I wished I had made & the one I did

Theme: The Sound of Music!

Great storytelling is always the right mix of great story to begin along with all elements of great crafting. Be it the movies, or theatre or a concert or advertising – one key factor which accentuates dramatic performances or visuals or script is SOUND. We often take that for granted or simply do not notice as its subliminal but imagine the Godfather or a Schindler’s List or The Dark Knight at the movies or Phantom of the Opera or a Lion King at Broadway or any of the Cirque de Soleil shows at Vegas or a John Lewis, a Nike or an Apple advert – without its soundtrack. It’s the soul of the story right?

Here is


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