On Friday, September 12, Campaign Middle East is set to host it’s 2025 edition of the Campaign Breakfast Briefing: The Future is Now at the Metropolitan Hotel Dubai.
The half-day event promises a morning packed with insights that dive far deeper the current surface-level media and marketing trends. From reimagining commerce media accountability in the AI age to strategising smarter scale outside walled gardens, the event’s agenda includes future-forward topics on the Middle East’s media, marketing and advertising landscapes.
Early bird tickets are now on sale at a discounted rate of AED 210 for a limited time only.
Here’s a first look at the event agenda:
The morning will kick off at 8 a.m. with registration, breakfast and a networking session.
Following this, here’s how the day will progress:
9:00am: Welcome Address by Nadeem Quraishi, Publishing Director, Campaign Middle East
9:05am: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East
9:15am: Fireside chat: Acceleration with accountability – conversing commerce media at the speed of AI
9:30am: Panel: Scaling smart: Can the Open Web compete in a platform-dominated world?
This panel will tackle the systemic advantages of platform scale, the role of AI in leveling the playing field (or not), and how agencies and publishers can simplify buying, modernize planning, and unlock smarter performance across fragmented environments.
10:00am: Panel: Hybrid humanity: Co-pilots and agentic AI colleagues
This panel will explore the key requirements of human expertise: creative and critical thinking; strategic vision and brand stewardship; cultural intelligence and compliance oversight; and emotional resonance and ethical governance.
11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:05am: Networking session
Why attend the Campaign Breakfast Briefing: The Future is Now?
The Campaign Breakfast Briefing: The Future is Now saw more than 100 marketers and industry professionals gather in attendance at the event. The audience was made up of brand marketers, digital and adtech players, media publishers and more.
Along with the exclusive networking opportunities, the event is an exclusive platform for unparalleled learning from industry leaders.
Current speakers set to take the stage include Ravi Rao, Managing Partner, Climaty.AI, Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42 and Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment.
The Campaign Breakfast Briefing: The Future is Now event page will announce more speakers in the coming weeks.
