If a picture speaks a thousand words, how many can a video shout? At Campaign’s upcoming breakfast briefing we look at one of the central pillars of today’s media and communications market.
The morning event will cover some of the most talked about challenges in video today, from viewer preferences to emerging platforms and production challenges.
Boasting a stage – and audience – packed with industry experts, the event will be a great place to meet and debate the issues and opportunities you are facing, while meeting old friends and new contacts and finding out how they are addressing them.
Venue: Westin Mina Seyahi, Abu Dhabi meeting room ( Google maps link: https://goo.gl/maps/LrT8sEMgZny )
Date: Wednesday, February 27, 2019
Time: 8:30am
Agenda of the event
08:00am: Registration & Breakfast
09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison, editor-in-chief, Campaign
09:05am: Keynote: Who’s watching?
A key industry player talks us through their research into viewership habits.
Mathieu Yarak | Digital Research Director, Choueiri Group
09:20am: Panel 1 – The future of viewing
This panel will look at how people watch videos, and how they are likely to consume video content in the near future. The panellists will discuss vertical vs horizontal formats; platforms (from traditional TV to streaming services to social platforms and beyond); what screens audiences favour and emerging technologies such as augmented and virtual reality.
Moderator: Rajdeep Chatterjee | Director of Marketing manager, Fox Networks Group.
Mazen Hayek | Official Spokesman, MBC Group
Makram Abou Fakher | Business Unit Director, Havas Media ME
Lennart Mueller-Teut | Head of Marketing & Communications, Mercedes-Benz Cars Middle East
10:00am: Q&A
10:05am: Panel 2 – The future of production
The day’s second panel looks at how production is changing. It will examine how data can shape content, integrating the craft of videography with the insight and analysis of ad tech. It will look at how measurement can shape storytelling. It will look at how budgets are shifting and changing as campaigns require different edits for different platforms, and what content works on which platforms. The panel will look at who should lead creative video production between clients, agencies and production houses.
Moderator: Nader Bitar | Deputy GM, MMP Worldwide DMCC
Rory McLoughlin | In-house Director, Boomtown Productions
Paul Shearer | Chief Creative Officer, Impact BBDO
Vikrant Shetty | Director – WM Content, Wavemaker MENA
Karim Nagaty | Chief Marketing Officer, Dubai Properties
10:50am: Q&A
11:00am: Closing comments
Austyn Allison, editor-in-chief, Campaign Middle East
The registrations for this event are now closed.
Please note: Attendance is based on invite only due to limited seating. Please fill in your details above before 11pm, February 25, 2019. Our team will send across a confirmation email on February 26, 2019. Please carry the confirmation email with you to attend the event. Registering here does NOT amount to confirmation to attend the event.
