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Extend Group grows with Group Managing Director appointment

Extend The Ad Network has appointed Pascal Vrinssen in an effort to enhance its client-servicing in Saudi Arabia.

Pascal Vrinssen, Group Managing Director, Extend Group

Extend Network, a data-driven marketing and media solutions firm in Saudi Arabia, announced the appointment of Pascal Vrinssen as its new group managing director.

Vrinssen brings over 15 years of international experience in business management and strategic planning to lead Extend Network through its next phase of growth.

Abdulaziz Al Babtain, the CEO of Extend Network, commented, “This appointment reflects our commitment to both international expertise and local talent development.”

Vrinssen’s track record includes transforming businesses and driving


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.