The UAE’s final quarter is a renowned whirlwind for the business community. For those of us working in communications, it seems to come around faster every year – agencies are inundated with RFPs, and the appetite for creative ideas that cut through seems insatiable.
With COP28 on home soil, the UAE’s 52nd National Day and numerous international sports and entertainment events, Q4 of 2023 promises to be monumentally busy.
This year offers the opportunity to leverage the region’s major events tenfold, allowing brands to make a lasting impression while positioning themselves as leaders in key topics within their respective industries.
Here’s my take on key trends and opportunities for
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