Mike Rich, Founder and CEO, RICH. Mike Rich, former Group CMO at Aramex, has launched a CMO-led marketing agency, Rich.
The agency offers ‘outsourced marketing departments’: teams that act as in-house divisions but are run entirely by RICH. This model further aims to eliminate the complexity of building internal teams while delivering up to 30 per cent cost savings as compared to traditional hiring, using a hybrid on and off-shore approach.
“After working with hundreds of agencies over two decades, I couldn’t find one truly built for today’s modern marketing leaders’, so I built one myself.” said the agency’s Founder and CEO Mike Rich. “Marketing has fundamentally changed. CMOs are now commercial leaders driving growth strategy, but most agencies are still operating like it’s 2010.”
Rich claims to bring significant credibility to the venture, having spent five years as Group CMO at global logistics giant Aramex and another five years leading marketing at the ENTERTAINER, one of the region’s most recognisable lifestyle brands. His insider perspective on CMO challenges forms the foundation of RICH’s positioning.
The agency operates through two distinct offerings:
RICH: Fully or partially outsourced marketing departments, tailored to the client’s objectives, industry, and pace of business.
RICH Plus: A full-service marketing agency, including design, campaign execution, content, strategy, production, video and much more, available on demand or retainer.
“I’ve worked with hundreds of agencies. Most are creative-first. Few understand commercial pressure. And almost none have sat in a CMO’s chair,” Rich added.
“We’ve lived it, delivered results at scale, and built this agency for people who are in that role today,” he said. “This isn’t just about efficiency. It’s about giving marketing leaders the space to focus on what really matters, growth, strategy, and scale, without getting pulled into hiring, managing, or briefing external teams that don’t fully understand the business.”
The agency currently has operational teams in Dubai, Egypt, and South Africa. Finally, RICH claims to be onboarding clients across all industries, including technology, finance, government, and lifestyle.
