Etihad is to roll out its biggest ever global brand campaign on Sunday.
The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March.
Created by M&C Saatchi, which won the airline’s global advertising account in February last year, the work uses the tagline ‘The world is our home, you are our guest’, with the TVC shot on location in Abu Dhabi, Bangkok, Prague and Sydney.
Peter Baumgartner, Etihad’s chief commercial officer, said: “This is our first brand advertising in many years. Having focused on product innovation and servi
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It’s been a while EY did something BIG. However, I feel the brand does come out as an ELITE AIRLINE SOLUTION however, it misses the AUH feel.